Morocco is taking one step further towards becoming an African hub in innovative and creative endeavors.
Rabat – An Italian designing giant and a group of Moroccan business owners are cooperating to bring Morocco’s designing and architecture industry to a higher standing in excellence in the global market.
The project, called Bretone Design Africa (BDA), is the fruit of the collaboration between world-renowned Italian industrial design brand Bretone Italia, Rabat-based city planning giant Marita Group Holding, and Moroccan businessman Moulay Youssef El Alaoui.
At a press conference yesterday in Rabat, the collaborators expressed their desire to better industrial design and modern architecture in Morocco and Africa. Through their innovative collaboration, they said, they will produce art “destined for the African market.”
“The agreement that we’ve signed today symbolizes the start of Bertone Design Africa’s activities,” said Bretone Design Italia President Aldo Cingolani in a press statement.
The statement added that for the past three months, the group has developed a continental vision in which Morocco will be Africa’s focal point of creativity and state-of-the-art production in industrial design and architecture-related productions.
El Alaoui noted that the whole venture is part of the “royal vision” to invest in Moroccan capabilities to further the country’s South-South agenda.
He said that the creation of BDA is “another step forward” which will grant BDA representatives “the honor and possibility to successfully contribute to the realization of the royal vision aiming to promote excellence, innovation, and last generation technologies in Morocco and the entire African continent.”
Among BDA’s many projects in the coming months is a school of industrial design to train Moroccan and other African youth in the Afro-Italian style of architecture and digital design, the Moroccan businessman stressed.