The Portuguese Marrakech fan will build his hotel on the luxurious M Avenue of the ocre city.
Rabat – Portugal’s popular footballer Cristiano Ronaldo will open his hotel, Pestana CR7, in Marrakech in 2020. The hotel, scheduled to be launched at the end of 2019, will be built on the luxurious M Avenue.
The new garden avenue is located the new city center of Marrakech.
The project was launched in partnership with the Portuguese hotel group Pestana, Portugal’s largest hotel chain.
One night at the planned hotel will cost about €200. Pestana CR7 will have two restaurants, a business center, and a spa.
The hotel’s services are planned to target a specific age group. The millennials, the generation who reached adult age around the turn of the 21st century, are arguably the best audience for the Cristiano Ronaldo brand.
The new avenue will be located near a luxury hotel, the Four Seasons Resort Marrakech.
The captain of the Portuguese national football team, whose net worth was estimated by Forbes to reach $108 million as of July 2018, owns a 50 percent stake of the Pestana CR7 hotel chain, a Portuguese tourism and leisure group.
Manuel Pestana founded Pestana Hotels and Resorts in 1965, when he acquired the Atlantico hotel, a hotel on the ocean in Funchal, a city in Portugal’s Madeira archipelago.
The famous player is no stranger to Morocco. Ronaldo, nicknamed CR7 in reference to his initials and his number in the football turf, is one of Marrakech’s most loyal famous visitors.
The then Real Madrid start celebrated New Year’s Eve in the Moroccan city in 2017.
The former Real Madrid star spent that New Year’s Eve with his Moroccan friend, kickboxer Badr Hari, and his then Real Madrid teammate, Karim Benzema.