The new federation aims to take culture and creativity in Morocco to another level by seeking ways to fund and develop skills.
Rabat – The Federation of Cultural and Creative industries (FICC) elected Neila Tazi and Abdelkader Retnani to its head positions on Thursday.
The pair were uniques candidate for the positions of president and vice president of the FICC within Morocco’s Employers Association (CGEM).
The 153 voters in the elective assembly general of the FICC gathered yesterday at CGEM headquarter to elect Tazi and Retnani.
The FICC was created in 2017 but has not opened headquarters while waiting to gather enough members and representatives of the sector.
Now a committee Tazi chairs will manage the FICC with the aim of uniting actors to develop the cultural sector and solve funding and skills challenges.
The federation now has around 40 members, including production companies, event organizers, publishers, associations, and corporate foundations.
The FICC will represent seven sectors: audiovisual arts, cinema, visual and contemporary arts, publishing and bookstores, music, performing arts, and cultural institutions and multidisciplinary spaces.
Tazi and Retnani plan to recruit more members and to cover more sectors while focusing on four axes: Working for the public-private partnership (adapted taxation, facilitation of administrative procedures, fight against unfair competition), contribute to structuring the sector (information sharing and communication), improving the place of arts and culture in regional development, and developing human capital (professional training, program redesign).
Neila Tazi is the founder and president of A3 Communications, specializing in communication, events, press, and public relations. She was vice president of the CGEM and the Chamber of Councilors from 2015 to 2018 and will be a member of the CGEM parliamentary group until 2021.
Abdelkader Retnani is president of the Moroccan Association of Book Professionals (AMPL) and owner of publishing house La Croisee des Chemins in Morocco. He also chaired the Raja Athletic football club of Casablanca from 1985 to 1989.