The Casablanca-born designer is still fresh on the fashion scene, only having launched his namesake hat brand in January 2017.
Rabat – Dutch-Palestinian supermodel Gigi Hadid sported a hat that Moroccan milliner Youssef Lahlou designed on Sunday night to Marc Jacob’s wedding along with her sister and fellow supermodel Bella. Hadid paired the black Youssef Lahlou hat with a green tailored suit and a sheer top for an elegant evening look.
“Gigi Hadid‘s style is simple and sophisticated. Not only she is beautiful but she is also very nice. To see her wearing one of my creations today is obviously a moment of pride for me!” Youssef Lahlou told Moroccan outlet Le360.
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It is not the first time an A-lister has worn the Moroccan designer’s hats; American singers Usher and Janelle Monae have also repped custom Lahlou headwear.
The Casablanca-born designer is still fresh on the fashion scene, only having launched his namesake hat brand in January 2017, making his accomplishments so far especially notable. Within three days of Lahlou’s launching, Vogue Arabia dubbed his the “breakout brand to watch.”
Hat design was not Lahlou’s original passion; he moved to New York initially to study film making. His short film, “The Tablecloth,” was featured at prestigious International Film Festivals before he found his calling for design in New York.
All of Lahlou’s hats are painstakingly handcrafted, and every single one is unique, with some of them taking up to to 12 months to complete. Prices for Lahlou’s one of a kind pieces start at $785.
Lahlou told fashion magazine Buro247 that he hopes to expand his brand to more than hats in the future, to also design shoes, bags, and even furniture. He added that even though his current work does not use Morocco as an inspiration, it “absolutely will in the future.”