Operating in Morocco since 2011, Burger King has started tasting its profits in the country, reaching a MAD 110 million profit.
Rabat – Next to its global competitor McDonald’s, which is among the hundred largest fast food chain companies with a turnover of approximately MAD 1.5 billion, the Hoots-founded US restaurant chain is beginning to taste its profits in Morocco.
After over seven years since it opened its doors at Morocco Mall (at the Casablanca corniche), Burger King accrued a significant profit of more than MAD 110 million compared to MAD 104 million in 2017.
In late 2015, after partnering with the fuel retailer Shell, the food chain began spreading across a number of Moroccan cities to include Rabat, Meknes, Bouznika, Marrakech, Tangier.
Burger King has signed a joint venture with Morocco’s major retailer Retail Holding, chaired by Zouhair Bennani, the founder and CEO of the leading food retailer Label’Vie.
It has also signed a joint venture with Saudi Olayan group, a private multinational company, which operates Burger King throughout the Middle East and North African (MENA) region.
The joint-ventures signed are part of a ramp-up plan to meet a significant growing production rate by 2020.
The restaurant chain operates over 13,000 sales outlets across 90 countries worldwide.