Moroccan regulator the National Telecommunications Regulatory Agency (ANRT) has announced an opt-out policy for SMS marketing.
Rabat – Moroccan regulator the National Telecommunications Regulatory Agency (ANRT) has announced an opt-out for SMS marketing with third-party providers.
Major phone companies Maroc Telecom, Orange Morocco, and Inwi have agreed to the new arrangement, made to improve customer protection. This will ensure the inclusion of opt-outs in all SMS marketing sent through their mobile networks.
The ANRT came into existence out of an “aware[ness] of the challenges facing Information and Communication Technologies in the late 1990s.” Morocco then committed to developing and modernizing the telecommunications sector, according to the ANRT website.