When it comes to gaining investors’ trust, Morocco’s socio-political and economic stability in a region associated with political turbulence has proved an effective selling point.
Rabat – Japanese daily the Japan Times has heaped praise on Morocco for the transformations it has witnessed in recent years, noting the country’s “close” commercial and diplomatic ties with Japan, as well as its label among foreign investors as the “gateway to Africa.”
In an article titled “Momentum in Morocco,” the Japanese paper, though an interview with Hicham Boudraa, CEO of the recently established Moroccan Investment and Export Development Agency (AMDIE), explored the notable advances that Morocco has recently made in a number of sectors, from infrastructure projects to the industry and energy sectors.
As an assertive voice in the African Union and a trailblazer in continental trends, the report notes, Morocco has established itself as a go-to destination for investors interested in the enormous opportunities on the African continent.
It reads, “A member of the African Union, Morocco is today working closely with organizations across the continent. Investors are referring to Morocco as “the gateway to Africa” as the country is well-positioned to provide companies with access to Africa’s 1.5 billion potential consumers.”
Focusing on Morocco’s “Gateway to Africa” nickname among foreign investors, Boudraa explained to the Japanese newspaper that a key part of Morocco’s attractiveness is the unparalleled geographic advantage it offers to companies registered in Morocco and doing business dealings across the continent.
“Intrinsically connected to Africa and on Europe’s economic doorstep, Morocco is fast-becoming the best regional investment destination,” he said.
Predictably, as the article comes in the week of the 7th Tokyo International Conference on African Development (TICAD) and in the wake of consolidating bilateral commercial relations between Morocco and Japan, it extensively covered the steps both Japan and Morocco have made in recent months and years to bolster their developing, promising cooperation.
“Japan recognizes Morocco’s potential,” the article noted. It continued: “While South Africa is home to the highest number of Japanese companies of any African country, Morocco comes a close second. Today the largest private employer in Morocco is a Japanese company.”
According to Boudraa, Morocco understands the demands and priorities of Japanese—and other foreign investors—increasingly relocating to the North African country. As such, the country has been going the extra mile to secure investors’ confidence by making the necessary political reforms to make them feel safe and positive about their Moroccan ventures.
When it comes to convincing investors and gaining their trust, Morocco’s socio-political and economic stability in a region typically associated with political turbulence has proved an effective selling point. “Our political system remains stable in what has been described as a turbulent region of the world,” Boudraa asserted.
But also added to that is the impressive gains the country’s relatively new but flourishing industrial sector has registered of late.
Between a vibrant automotive sector, a promising aeronautical industry, and with state-the-of-art infrastructure sprouting across Morocco, Boudraa suggested, it is only natural that the North African country attracts sustained interest from investors.
“It is important investors recognize that Morocco’s success as a nation is based on the country’s stability and the king’s vision,” the article remarked.