The emblem takes inspiration from both Arabic culture and various cultures across Asia.
Rabat – On Tuesday, September 3, the host country for the 22nd FIFA World Cup, Qatar, unveiled the official emblem for the football tournament in Doha at 8:22 pm local time.
Thousands of spectators witnessed the projection of the emblem on a number of iconic buildings in the country, including Burj Doha, Katara Cultural Village Amphitheatre, the Ministry of Interior, Souq Waqif, and Msheireb and Al Zubarah Fort, a UNESCO World Heritage site.
The new emblem was also broadcast on large screens on the world’s most iconic buildings and landmarks, including the Kasbah of the Udayas in Morocco’s capital Rabat.
The swooping curves of the emblem represent the undulations of desert dunes, while the unbroken loop depicts both the number 8, indicating the 8 stadiums where matches will be played, and the infinity symbol.
“The emblem’s central form takes inspiration from a traditional woolen shawl. During winter months, shawls are worn around the world and in the Arab and Gulf region in particular by a variety of people and in various styles,” said FIFA on its website.
FIFA added that “the regionally inspired winter garment also alludes to the tournament’s start dates and the fact that it will be the first FIFA World Cup to be played in November and December.”
“The new typeface created to accompany the emblem reimagines traditional Arabic calligraphy in a new, contemporary font, taking inspiration from the region and Asia, and fusing tradition with modernity,” FIFA pointed out.