Active in the Moroccan market for 18 years, Himoinsa has just opened a subsidiary in Casablanca.
Rabat – The Spanish group Himoinsa, which specializes in electrical equipment, recently opened a subsidiary in Morocco. This is the company’s third sales office on the African continent, following the opening of Himoinsa Angola in 2012 and Himoinsa South Africa in 2016.
Himoinsa, part of the Yanmar Group, is a global corporation that designs, manufactures, and distributes power generation equipment. The company offers diesel and gas generator sets, lighting towers, control panels, and hybrid generators ready to be incorporated into solar power systems.
The group currently has 12 subsidiaries and 8 production centers on five continents.
The group’s CEO, Lydia Gracia, considers Casablanca’s subsidiary a “strategic” project for Himoinsa, present on the Moroccan market for more than 18 years.
“The new facilities will allow us to support not only the Moroccan market but also the West African countries with whom we have been working for almost two decades,” says Gracia.
The CEO added that the company’s goal is to be closer to the market. She explained that the opening of sales offices and logistics warehouses in each region “allows us to strengthen technical consultancy for each project, as well as to intensify service support.”
The group’s MENA Region Director, Guillermo Elum, describes the subsidiary as “one of the main milestones set by the company for 2019.”
“This new subsidiary will help us strengthen our presence in Africa and will add to the intensive work being done by the sales team in East and West Africa, as well as the subsidiaries in Angola and Southern Africa,” he added.
Sabir Zouhir, General Manager of Himoinsa Maroc, said that the subsidiary’s main objective is to continue carrying out large projects with a local team that understands the needs of the client.
“The new facilities will have a large stock of machinery to ensure immediate delivery to the customer,” he added.
According to the group’s website, “Morocco has undoubtedly always been an important country for Himoinsa. Over the last two decades, the company has supplied secure generator sets under Standby application regulations in the country’s main installations.”
Himoinsa generators can be found in Tanger Med Port, the new football stadiums like Stade Agadir and Stade Fez, and the emblematic Casablanca Finance City Tower.