Last time Youssef Lahlou spoke to Morocco World News, he said that Madonna wearing one of his creations was one of his biggest goals.
Rabat – Pop icon Madonna has been spotted sporting the designs of Moroccan milliner Youssef Lahlou.
Madonna wore a custom Youssef Lahlou hat during the opening night of her world tour in New York on September 17. The hat is from Lahlou’s “BOA Panama” collection, with a custom twist of added Xs coming out of the mouth of the snake.
The addition of the Xs is an homage to Madonna’s latest album, Madame X, Lahlou told MWN. “I thought it would be a cool twist for her,” he explained.
Last time Lahlou spoke to Morocco World News, he said that Madonna wearing one of his creations was one of his biggest goals, so for the star to wear one of his hats on the opening night of her tour is a big win for Lahlou,
”Having Madonna wearing my hats is a big accomplishment for me,” Lahlou said. “She is very selective on the designers she wears, so seeing her in my work made me proud!”
Lahlou is Casablanca-born designer, still fresh on the fashion scene. He only launched his namesake brand in January 2017, making his list of accomplishments just two years into his fashion career especially noteworthy.
Within three days of launching his brand of unique, high-fashion hats, Vogue Arabia dubbed it the “breakout brand to watch.” Since then the likes of Nicki Minaj, Usher, Cristiano Ronaldo, Gigi Hadid, have sported Lahlou’s creations. Now of one of the world’s most recognizable stars, Madonna, has joined the growing list of his fans.
Ever ambitious, Lahlou told Morocco World News he hopes to see his designs on even more American superstars, such as Pharrell Williams and Beyonce. However, his hats are not only made for A-list celebrities. He has said that he “seriously thinks anyone can rock a hat” with the right amount of confidence.
He describes his pieces as unique, as they are “made by hand, therefore, my clientele appreciates real craftsmanship. They want something that is a little out of what you find in the hat market at the moment, original pieces that make you stand out.”
All of Lahlou’s hats are painstakingly handcrafted, and every single one is unique, with some of them taking up to 12 months to complete. Prices for Lahlou’s one-of-a-kind pieces start at $350.