Tourism professionals believe that the uniforms will contribute to the development of carriage driving as a profession.
Rabat – The drivers of Marrakech’s horse-drawn carriages debuted new uniforms on Monday, November 18th, Morocco’s 64th Independence Day. The Moroccan National Tourist Office (ONMT) and the Regional Tourism Council of Marrakech spearheaded the initiative.
The wali of Marrakech, Karim Kassi-Lahlou, joined the president of the Communal Council of Marrakech, Mohamed Larbi Belkaid, at the ceremony.
Regional officials launched the uniform initiative in order to maintain a beautiful image across Marrakech and to advance the quality of transportation services for tourists.
The uniforms serve to modernize the profession and make the carriages more attractive to tourists, Maghreb Arab Press (MAP) reported.
Marrakech’s horse carriage drivers will now sport red blazers with ornate detailing and a logo stamped on the left breast and across the upper back. The drivers’ new straw hats feature red banners with the same logo.
The initiative will also provide summer and mid-season uniforms.
In addition to the uniforms, officials are enacting new measures to structure the carriage driving sector. Measures include checking the condition of the carriages daily and ensuring that the drivers are licensed. The sector’s horses are to have electronic chips as well as serial numbers.
Abdellatif Abouricha, the communications manager at the Regional Council of Tourism of Marrakech, took to Facebook to laud the initiative as an impetus for development. Abouricha hopes that other actors in the tourism sector will pursue similar actions.