Morocco World News went shopping for a new bag wardrobe---in the men’s department.
Rabat – Visit any of Morocco’s rural or urban cities and you will notice the same trends in men’s fashion.
Some Moroccan men simply wear whatever fits, while others don traditional cultural or religious attire. What has become increasingly common among Moroccan men under the age of 30, however, is an eclectic mix that draws inspiration from international football stars and hip-hop artists.
These trends have come to define the Moroccan “metrosexual” look: Well-groomed beards, heavily styled hair, and carefully chosen accessories.
I, for one, commend this normalization of men putting effort into their appearance, and I want to do my part to encourage the evolution of Morocco’s fashion scene.
Read also: Faces of Moroccan Design: Anwar Bougroug, Innovator of Unisex Fashion
An often-overlooked aspect of men’s style is bags. I know how much my fellow Moroccans love their tiny Louis Vuitton and Gucci backpacks, but I believe that there is more to a stylish bag than a top-tier name brand or gaudy pattern.
Ian Taylor, a writer for the style blog Fashion Beans, argues that every occasion deserves its own bag. And he’s not wrong—your bag can really make or break your look.
Of course, I know it’s not feasible for every man to have a complete arsenal of bags. But for those who are interested in adding a new piece to your collection, let me introduce you to one of my new favorite brands: Picard.
I had the chance to try some of their products over here at Morocco World News. From the top quality craftsmanship to the profound integrity of the brand, you can’t go wrong with a bag from Picard.
Picard Leather Goods
Picard Leather Goods, a family-owned brand from Germany, began crafting bags in 1928.
Picard’s carefully hand-crafted products are fashion-conscious and always stylish. With natural materials and meticulous craftsmanship, their unique designs are unmatched by fast-fashion giants.
Each model is devoted to a single theme, whether it be an eye-catching metallic, a playful floral print, or a shimmering satin. Picard’s contemporary designs always take on classic forms.
The icing on the cake? Picard’s commitment to economic, ecological, and social sustainability.
The German fashion brand complies with the EU’s Registration, Evaluation, Authorization, and Restriction of Chemicals (REACH) agreement. This means that the processed leather Picard uses is tested for its risks to human and environmental health. Additionally, Picard relies on renewable energy where possible.
Stand out with a burgundy briefcase
Every working man needs a briefcase, and Picard makes some of the best on the market. You’d be surprised at how many different ways you can craft a briefcase—Picard has a huge variety of styles, each with unique stitching patterns.
This warm-toned option may push some men out of their comfort zone, but a stand-out color such as burgundy is the perfect way to spice up your drab business attire.
The best way to make this bold color business-ready is to match it to a single aspect of your outfit, such as your coat, watch, scarf, or tie.
The essential double-pocket shoulder bag
The brand’s take on the latest trends in men’s fashion are wrapped in naturally beautiful leather and muted tones.
A neutral, double-pocket leather crossbody is a no-brainer for casual outings or quick business meetings. It has just enough room for your on-the-go essentials without adding unnecessary bulk to your look.
A business-ready travel bag
A gentleman on the go needs a classy travel bag. Whether you’re going on a business trip or heading to a conference, it’s best to avoid showing up with the old, tattered duffle you’ve had since university.
This natural calf leather option with advanced fastening features and a secure lock is perfect for weekends away from home.
So, what’s the verdict?
Having a rotation of stylish bags has been associated with femininity for far too long, and there is more to men’s fashion than a basic brown or black briefcase. It’s time to democratize this accessory across all genders and encourage men to get comfortable with looking their best.
If you’re ready to elevate your casual, business, or black-tie style, check out the world of Picard. From wallets and handbags to backpacks and duffels, this German brand has something for everyone.
With handcrafted pieces in every style imaginable and a proud commitment to sustainable production methods, you can’t go wrong with Picard Leather Goods.
Read also: CR7: The Most Fashionable Brand in Rabat
