The deals offer good value for daily commuters, especially those who have not yet discovered ONCF’s subscription packages.
Rabat – Morocco’s National Office of Railways (ONCF) is adopting the American sales technique of offering special deals for “Black Friday.”
ONCF is offering deals on its monthly subscription pass and three-month subscription pass. If customers buy a new monthly subscription on Friday, November 29, they will only have to pay half price. The deal is only for passengers who have never bought a monthly pass before.
The rail company will also give a free month of passes for anyone who buys a three-month subscription during the week of November 22 to 29.
The cost of the monthly pass will be reduced from MAD 1,200 ($125) to MAD 600 ($62) for the Casablanca to Rabat pass. The cost for the monthly pass from Tangier to Rabat will sell for MAD 2,290 ($238) instead of MAD 4,580 ($476).
The deals target daily commuters who use the train to get to work.
Black Friday is an American phenomenon that is increasingly making a presence in Morocco, as the ONCF deal shows. Stores in major Moroccan cities often advertise their Black Friday sales in the days and weeks leading up to it.
Black Friday comes one day after the American Thanksgiving holiday and traditionally kicks off the Christmas shopping season in the US.
Stores hope to make enough sales on this day to get out of the “red” and into the “black,” meaning to have a net positive revenue for the year.