Moroccan-Saudi calligrapher worked with Juventus and Adidas to produce their Calligraphy special edition for the Italian Super Cup played in Riyadh.
Rabat – Italian giant club Juventus surprised the Arab world with jerseys with Arabic calligraphy during the Italian Super Cup against Lazio on Sunday, December 22.
Moroccan-Saudi Calligrapher Shaker Kashgari helped Juventus and its official equipment provider Adidas to design the Jersey with Arabic calligraphy.
Prior to the game, the calligrapher expressed joy over the collaboration with Juventus and Adidas on his social media.
“I am honored and glad to work and collaborate with @juventus and @adidasfootball to work on their Calligraphy special edition for the Italian Super Cup that will be played in Riyadh, to write the club names on players jerseys,” he said.
The jerseys have the names of the players in Arabic, with the numbers adorned with Arabic calligraphy.
“The limited edition adidas uniform will have within each single number a traditional Arabic calligraphic design that highlights the word Juventus, with the name of each individual player written in Arabic,” Juventus wrote.
Juventus Chief Revenue officer Giorgi Ricci said that the choice sought to “pay tribute to a traditional art form.”
For Kashgari, “Arab culture is rooted in pride and passion; the same that football teams, players and fans all over the world have.”
He explained that Calligraphy is one of the “oldest traditions.”
The move came during the week when the world celebrated the Arabic language, suggesting the Italian club was paying tribute to its many Arab fans around the world. The international Arabic Language Day is celebrated annually on December 18.
Arabic is the official language of 25 countries in the world and is spoken by more than 300 million people.