Despite a declining global market, Renault Maroc maintained a market share of 42.4% in 2019.
Rabat – Renault, a French multinational automobile manufacturer, soared to new heights in Morocco in 2019.
Renault Maroc CEO Marc Nassif relayed the company’s 2019 figures during a press briefing on Tuesday, January 14.
Renault factories in Morocco produced 394,902 vehicles in 2019, up by more than 9% from 2018. The group exported 89% of this total to 74 countries, maintaining its position as Morocco’s leading automobile exporter.
The company’s plant in Tangier produced the vast majority of the vehicles, totaling 303,558. The Casablanca plant significantly increased its production capacity to deliver 91,344 vehicles, a new annual record.
Despite a declining global market, Renault Maroc maintained a market share of 42.4%.
Within Morocco, however, the Morocco group of Romanian car manufacturer Dacia made 49,041 sales and reached a national market share of 27.7%. Renault, meanwhile, sold half the number of vehicles for a market share of only 14.6%.
Despite this gap, the Renault Clio became the best-selling car in Morocco for the first time in 2019 with 12,377 sales.
Close behind is the Dacia Logan, with 11,744 sales; the Dacia Sandero, with 11,186 sales; the Dacia Dokker, with 11,038 sales; and the Dacia Duster, with 8,219 sales.
Laurent Diot, managing director of Renault Commerce Maroc, expressed the company’s optimism for the year ahead, forecasting a market growth of 5% in 2020.
The automotive industry is a pillar of Morocco’s national economy. The sector was the strongest in the country in terms of job creation in 2018, offering 116,611 opportunities.