Luxury brands are strategizing to overcome the economic challenges caused by COVID-19. Some have taken the approach, “do good and stay safe, but make it fashion.”

COVID-19 Challenges ‘Status Quo’ for Luxury Brands
Recent unemployment rates are staggering and unless you are in the business of luxury loungewear, let’s face it, there has not been a huge demand for non-essential buying - photo: Anthony Kwan/Getty images