With infrastructure investments, tax breaks, and a vast pool of labor, Morocco is an attractive destination for European investors looking to target core markets and shorten supply chains.

Morocco Rises as Top Contender for European Investment
Should European investors decide to part ways with China in favor of Morocco, the North African country’s automotive sector would be the first to thrive. Photo: Martin Bureau/AFP
Morgan Hekking holds a BA in International Relations from Hobart & William Smith Colleges in Geneva, New York.