Rabat – The Moroccan Association of Exporters (ASMEX) signed an agreement with Bureau Veritas Maroc (BVM), the provider of testing, inspection, and certification services, on March 29.
EcoActu reports that the agreement will allow the two organizations to support Moroccan exporters’ move towards decarbonization and green development. This will, in turn, strengthen Morocco’s export competitiveness as well as develop general environmental practices.
Through the agreement, the two organizations will establish a framework that allows for better coordination, especially within the broader context of green development and the looming environmental crisis.
ASMEX is ready to “provide Moroccan exporters with a favorable framework and to provide them with the know-how and expertise necessary to meet the challenge of decarbonization and protection of the environment,” said Sentissi El Idrissi, the president of ASMEX, on the occasion.
Read also: Traffic in Suez Canal Resumes As Container Ship Successfully Unstuck
For his part, Bruno Pitou, the District Chief for Northern Africa of BVM, explained that the two organizations will establish a support program that will help exporters with the certification and labeling process, as well as developing low carbon strategies. Pitou believes that this will help support the emergence of Morocco’s green industrial sector.
The partnership will materialize as various support and training programs for ASMEX-member organizations, helping them to meet ever-changing regulations in the sector. It will also aid the companies in decarbonizing their products to meet international requirements.
This comes as part of a broader strategy to adjust to the changing global market. On March 19, ASMEX and the Canadian Government Agency in charge of Foreign Trade, Investment and Trade Sustainability (TFO Canada) signed a partnership to support operators marketing “Made in Morocco” products.
The partnership will promote Moroccan agricultural exports, technological exports, as well as exports of high cultural value. Through the program, the added value of Moroccan exports will help increase the sustainability of Moroccan businesses. The Canadian government will provide funding to support and train Moroccan exporters, creating a multilateral environment for sharing information and knowledge in the sector.
