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Rabat – Morocco’s National Tourism Office (ONMT) has signed a five year partnership with travel operator TripAdvisor, with the aim of increasing overnight stays in Morocco.
“This is a first, which will boost tourism promotion in Morocco thanks to the power of the platform and its notoriety all over the world,” ONMT said in a press release today.
The partnership seeks to enable TripAdvisor to increase overnight stays in Morocco gradually, “until they double,” ONMT added.
Adel El Fakir, CEO of ONMT, signed the partnership agreement with TripAdvisor’s CEP Matt Goldberg, with the Moroccan national tourism office describing the deal as “unprecedented.”
The partnership covers 10 tourist seasons, from summer 2024 to winter 2029.
“The ultimate aim is to double the number of overnight stays from the TripAdvisor platforms in Morocco by the end of the 5th year, with constant annual growth of 15%,” the press release added.
The goal is to increase the number of overnight stays to increase from 2.6 million to 5.3 million by 2029.
The partnership will focus on different markets, including France, the UK, as well as different European destinations like Germany, aItaly, and Switzerland.
The Gulf countries, Ireland, North America, and the Nordic countries are also part of ONMT’s target.
The Moroccan tourism office has been launching several initiatives, with the aim of boosting the country’s tourism industry.
Among the initiatives are ONMT’s action plans “Light in Action” and “Morocco, the Land of Light.” Both projects are set to Morocco’s leadership as one of the top tourism destinations.
In the first four months of 2024, Morocco attracted 4.6 million tourists. The North African country welcomed a record of 1.3 million tourists in April alone.
Morocco’s goal is to attract 17 million tourists by 2026 and 26 million arrivals in 2030.
BIM, a Fitch Solutions company said Morocco’s tourism sector will experience a 15.3% year on year increase in terms of arrivals in 2024.
The report expects the North African country to attract 16.8 million tourists this year, up from the 15.5 million tourist markthat Morocco is seeking to achieve by the end of 2024.
