Tesla Officially Launches in Morocco with First Retail Presence in Casablanca

Marrakech – Tesla officially launched its commercial activities in Morocco, with the opening of its first public retail location in Casablanca.

The launch event took place at AnfaPlace Mall in Casablanca where Tesla showcased its first vehicles available in the market, the Model 3 and Model Y. 

Tesla has also activated its online configurator for Morocco, allowing customers to customize and order vehicles directly from within the country without relying on traditional dealerships. 

Tesla’s presence in Morocco is anchored by a locally registered company called Tesla Morocco, which was established on May 27, 2025 with a capital of around 27.5 million Moroccan dirhams.

The subsidiary is headquartered in the Crystal Tower in Casablanca Marina and is responsible for importing, selling, and servicing Tesla vehicles, as well as deploying charging infrastructure and offering related services.

Open to the public, the event also gave visitors the opportunity to interact with the Tesla team, learn about electric mobility and explore the brand’s product offerings firsthand. 

This formal establishment follows earlier Tesla activity in the country. Since at least 2021, Tesla has installed Supercharger fast charging stations in Moroccan cities, including Casablanca, Tangier, and others, making the Kingdom one of the first African states to host the company’s charging infrastructure.

According to recent reports, Tesla’s charging network in Morocco already includes around two dozen Supercharger stations that are operational 24/7 across major urban centers such as Casablanca, Rabat, Marrakech, Tangier, Fès, and Agadir. 

These stations support the growing adoption of electric vehicles and help address regional infrastructure needs. 

The influx of fast chargers and the rollout of Tesla’s direct sales channels are expected to support broader EV adoption in Morocco, where interest in sustainable mobility has been increasing.