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Join on Telegram Rabat – The PSA Automotive Group has signed an agreement to conduct some of its research and development in Morocco. PSA signed the partnership agreement with the Technical Center for Vehicle Equipment Industries (CETIEV) Monday evening, November 25, in Casablanca.
Maghreb Arab Press reports that the agreement marks the first time that PSA has made plans to conduct physical tests for its automotive development in Morocco.
PSA Group manufactures Peugeot, Citroen, DS, and Opel. The Middle East and Africa is its second most important region for its global development.
PSA Group’s website highlights its work in Morocco, saying it has “formed partnerships to consolidate its positions in key markets such as Morocco, where the four brands are now pursuing ambitious market development plans.”
The group opened its car manufacturing factory in Kenitra, north of Rabat, in June this year. PSA also has a steering system production center and research and development center in Casablanca.
The company’s goal is for the Kenitra plant to move toward sourcing 80% of its materials for making cars from Morocco, by creating a car-building ecosystem. Currently the plant finds 60% of its materials in Morocco.
Read also: Renault Maroc Maintains Leading Position with Nearly 44% Market Share in April
The signatories to Monday’s agreement include Minister of Industry Moulay Hafid Elalamy; the executive vice president of PSA Group in Africa and the Middle East, Samir Cherfan; the general manager of Morocco Technical Center PSA, Jacques Lestideau; and CETIEV President Ali Moamah.
