Rabat – Switzerland-and-U.S.-based TE Connectivity Ltd., a world leader in connectivity, opened its first cable manufacturing plant in the Tangier Free Trade Zone in Morocco, the company said in a press release.
The company said that the inauguration of the new cable assembly plant “is an important milestone in TE’s strategic partnership with the Moroccan government to join the automotive ecosystem.”
Formerly named Tyco Electronics, TE Connectivity established the facility in Tangier and started operations in less than a year, with the support of the Ministry of Industry and the Tangier Mediterranean Special Agency (TMSA).
“Today’s celebration marks the integration of TE Connectivity within the cabling ecosystem. We are very pleased to welcome TE to the region and we look forward to further expanding our strategic partnership,” said Moulay Hafid Elalamy, Minister of Industry, Trade, Investment and Digital Economy.
“TE’s investments are in line with the objectives set by the Industrial Acceleration Plan. These investments are an important step for the development of the automotive industry in Morocco,” the minister added.
Elalamy said that the company will create new job offers for Moroccans and opportunities for local partners and suppliers, while fostering a “greater integration of the sector and the replacement of imports.”
The company’s new plant in Morocco will focus exclusively on special-purpose cable assemblies, manufacturing products for automotive applications, and will serve automotive customers in Africa, Europe and the Middle East.
“Opening manufacturing operations in Morocco will create new business opportunities for TE and enable us to generate a new level of extraordinary customer experience, bringing production closer to our customer base within Tangier,” said John Pryce, senior vice president and general manager, Automotive EMEA.
“Our investment allows us to enhance our role as a strategic partner in the Moroccan Automotive Industry,” he added.
Morocco’s automotive sector has witnessed a boom over the last decade and has become Africa’s automotive industry hub after several well-known world investors landed in Morocco.
During a press conference last July, Hakim Abdelmoumen, president of the Moroccan Association for Industry and Automotive Trade (AMICA), announced that the car industry sector in Morocco will create 90,000 new jobs by 2020.
