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Doha – Shandong Yongsheng Rubber, a major Chinese tire manufacturer founded in 1986, has announced plans to construct a tire factory in Morocco’s Kenitra Automotive City. The company made its announcement on Wednesday, according to confirmed reports.
The plant will be built within the special economic zone along Kenitra’s Atlantic front. Construction is expected to begin within the next six months, with operations anticipated to start in two to three years.
The facility will initially produce 6 million semi-steel radial tires annually, with plans to gradually increase capacity to 12 million units per year. The manufactured tires will be primarily destined for export to European, African, and American markets.
Yongsheng Rubber currently operates several production units in China with a combined annual output of 20 million semi-steel radial tires and 6 million all-steel radial tires. The company markets its products under brands including Yongsheng, Jixiang, Tracmax, and Road King.
A company representative cited in the specialized industrial portal Tanhei Gongye Wang highlighted Morocco’s strategic advantages. “The location of Morocco, facing Europe and at the confluence of trans-Saharan logistics axes, constitutes an open window to three continents,” the executive stated.
The Chinese manufacturer also plans to capitalize on preferential tariffs offered through Morocco’s free trade agreements with numerous economic jurisdictions, including the European Union, the United States, and several West African countries.
Read also: Morocco Is the New Automotive Manufacturing Powerhouse
The new factory will be equipped with cutting-edge technology to produce high-performance models meeting technical standards for developed markets.
Before settling on Kenitra, Yongsheng Rubber explored other potential locations. A delegation from the company visited the Oriental region’s Skills and Competencies Center (CMC) in January and February.
The team sought to assess available training programs and identify potential human resource pipelines for a possible industrial site at the Nador West Med port-industrial complex, which could create approximately 1,800 jobs.
The project has already completed preliminary administrative procedures, including regulatory registration. This new Chinese venture supports Morocco’s industrial transformation into an automotive assembly and export platform.
In addition to its Moroccan factory, Shandong Yongsheng Rubber plans to establish two other tire plants in Europe and Latin America, as well as technical research centers in Asia and Europe.
