The international exhibition of music of Africa and the Middle East, initiated in partnership with the Hiba Foundation and the Ministry of Culture and Communication, brings together artists, professional organizations, record companies, and cultural institutions from the regions.
As planned for this edition, Morocco will be represented by alternative music names such as rapper Mobydick, also known as Lmoutchou, Khansa Batma to illustrate Moroccan rock, singer Fayçal Azizi, musician and instrumentalist Farid Ghannam, Amazigh group Inouraz, Black Jaguar, the Saharawi fusion collective DaraaTribes, the artist Jihane Bougrine, the International electro pop project MAcAM and the band Gnawa Racines.
As for the Middle East, Egyptian musician Hisham Kharma, the Iranian groups Ali Asghar Rahimi & Roohafza Ensemble and Aïda & Babak Quartet, the Jordanian group El Morabba3, and the Lebanese band The Wanton Bishops will perform on stage. Also Palestinian composer and pianist Faraj Suleiman and the Palestinian collective TootArd will be present, and finally the troupe Kardes Turkuler from Turkey.
The purpose of this event is above all to highlight intercultural exchanger in order to create a music market that offers better visibility to artists.