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Agadir – Morocco’s seed market is projected to grow from $330.46 million (MAD3.30 billion) in 2026 to reach $454.87 million (MAD4.55 billion) by 2031, according to the Mordor Intelligence report.
The seed market size was valued at $310 million (MAD3.10 billion) in 2025. The estimation of the market between 2026-2031 reflects a compound annual growth rate (CAGR) of 6.6% over the period.
The report points out various structural factors that can be attributed to this growth.
First, the Moroccan government has initiated a subsidy program for certified seeds, which has resulted in lower prices for main cereals such as wheat and barley.
During the 2024-2025 season, 1.1 million quintals of seeds were distributed to farmers at subsidized prices, thus lowering costs for farmers and encouraging them to switch from conventional seeds to certified seeds.
This policy intervention is significant especially for smallholders who spend over 12% of their seasonal budget on seeds.
The narrowing of the price differential between certified and saved seeds to below 20% results in significant increases in adoption rates in semi-arid farming systems, according to agronomic research in semi-arid zones.
Vegetable exports and feed deficits shape demand
The vegetable segment is the most dynamic part of the seed market in Morocco, contributing 37.6% to the total market share in 2025.
Morocco is the leading non-EU supplier of tomatoes to the European Union. In 2022, it exported approximately 740,000 metric tons of tomatoes to the EU, valued at USD 1.03 billion. This strong export performance continues to drive demand for high-performance hybrid seeds in the region.
Besides vegetables, the report suggested that pulses and oilseeds are expected to have a 9.3% CAGR in 2031. Growth in these crops is driven by the country’s plan to expand rapeseed and sunflower cultivation to 70,000–80,000 hectares by 2030, with the goal of reducing dependence on vegetable oil imports.
Morocco’s export-oriented horticulture industry remains at the forefront of driving innovation in seed technology. Apart from the export of tomatoes, the country exported more than 133,000 metric tons of citrus fruits to the European Union during the period from late 2024 to early 2025.
“The medium-term impact persists through 2028 as Europe import quotas expand and Moroccan growers invest in greenhouse infrastructure, though currency volatility and freight-cost inflation introduce margin pressures that can dampen seed-budget flexibility,” Mordor Intelligence report noted.
While Morocco’s seed market is a unified national market, some regions are determining the demand.
The report shows the Souss-Massa region, especially Agadir, is dominating vegetable seed consumption due to its concentration of greenhouse and open-field horticulture.
Furthermore, regional companies such as Enza Zaden Morocco and Rijk Zwaan Maroc, along with the Greenport Morocco Centre of Excellence launched in 2024, also makes this region a hub for technology and innovation uptake in vegetable production.
