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Rabat – The Association of vehicle importers automobiles in Morocco (AIVAM) released statistics highlighting the rapid growth of the Moroccan automotive industry. AIVAM explained that the 12.64% growth is due to auto sales that amounted to 131,637 units as of September 2021.
When looking at the various segments of auto sales in Morocco, new passenger vehicles (PCs) stood at 115,611 units sold, recording an increase of +10.77% while 16,026 light commercial vehicles (LCVs) have been registered, an increase of 28.26% compared to the end of September 2019, the monthly report detailed.
Romanian car manufacturer Dacia prevails in the passenger cars segment in Morocco with a market share of 28.33% that corresponds to 32,747 new registrations since January 2021, representing a growth of 4.61%.
French automobile manufacturer, Renault, subsequently holds second place with a 13.43% market share, having sold 15,527 units so far this year. Meanwhile, Hyundai registered 8.21% in market share with 9,493 units sold, and Peugeot occupied the fourth place with 8,070 vehicles sold and a market share of 6.98%.
As for LCVs, the Indian brand Mahindra boosted its new registrations by 411.11% to 92 units, followed by Chinese automaker Dongfeng Sokon (DFSK) with a rebound of 184.05% to 3,224 units, a market share of 20.12% over the same period.
Simultaneously, luxury automobile manufacturers experienced an increase in sales as well. German automaker Audi sold 2,869 units at the end of September 2021, with a market share of 2.48%, ahead of BMW (2,457 vehicles and share of 2.13%) and Mercedes (1,890 units and share of 1.63%).
Sales of the German brand Porsche climbed 102.7% to 225 vehicles, whereas the sales of Jaguar fell by 46.22% to 121 units.
In September alone, the number of new registrations stood at 13,255 units, up 3.17% compared to the same month of 2019. Auto sales by segment showed an increase in passenger cars by 1.92% to 11,323 units and LGVs by 11.23% to 1,932 units.
With Morocco leading the African continent in the automotive industry, the electric car manufacturer Tesla chose the north African country to install its first “supercharger” charging station last week in Tangier, Casablanca.
