Rabat – The General Confederation of Moroccan Enterprises (CGEM) unveiled on October 15 a new roadmap for the private sector entitled “Towards sustainable, responsible and sustainable economic growth” to take concrete measures for the implementation of the New Development Model (NDM).
The North African country will soon implement the framework of the NDM to expand its economic growth and investment opportunities in various sectors, especially in renewable energies.
The whitepaper is a compilation of 34 articles divided in two parts: the levers of transversal transformation and the sectors in motion.
“Ten priority projects emerge from this work, in which all the driving forces of the CGEM participated,” said Chakib Alj, President of the CGEM, in a press statement.
These projects revolve around various themes, in particular the development of very small, small and medium-sized enterprises, financing, the strengthening of public procurement and the promotion of the “Made in Morocco” brand.
As part of Morocco’s new government program, Prime Minister Aziz Akhannouch has stated that his government is committed to promoting Moroccan labels domestically and internationally by enacting strategic protectionism.
Alj expressed his readiness to work closely with the government within the framework of a strong and effective public-private partnership to implement the roadmap’s measures.
The framework intends to uplift the productive fabric, to boost economic growth, and to create more opportunities for Moroccan youth.
During the conference marking the release of the whitepaper, Mehdi Tazi, General Vice-President of the CGEM announced that the roadmap aims to concretize the recommendations of the Special Commission on the Development Model (CSMD).
As for the methodological principles followed for the development of the whitepaper’s concept, Tazi further explained that the CGEM has set up a “task force” for the appropriation of the NMD report, the coordination of the effort and the coherence of the content.
CGEM has also mobilized professional federations, commissions, and regions to contribute to the whitepaper’s articles.
Initially, CGEM had set up a reading committee that included seven people tasked with developing the content, iteratively, with the various stakeholders, including the presidency, committee and contributors, Tazi added.

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