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Rabat – Moroccan-British technology company Atlas E-Mobility Group announced on Thursday its plans to launch the first Battery Electric Vehicle (BEV) designed and engineered in Africa, aiming to transform the future of affordable zero-emission mobility.
Headquartered in London, the company seeks to establish state-of-the-art manufacturing and development facilities in Morocco, which is recognized as “one of the world’s fastest-growing automotive hubs,” according to a press release.
The company, which was established in 2021, aims to leverage a distinctive combination of British expertise in automotive industrialization, disruptive Moroccan technology, and proven manufacturing capability.
By harnessing these strengths, Atlas aims to create a “superior-engineered, affordable, all-electric vehicle inspired by Moroccan design and identity.” The company plans to begin production in 2026, initially targeting customers in Europe, the Middle East, and Africa (EMEA) markets.
Co-founder and CEO of Atlas Mohammed Yehya El Bakkali expressed his company’s conviction that Africa is “being ignored by companies” in the electric vehicle transition. He argued that “no one should underestimate the continent’s determination to advance nor doubt its ability to produce world-leading zero-carbon-free technological solutions.”
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In addition, he highlighted the crucial role Africa can play in the transportation industry to limit global temperature rise to below two degrees Celsius.
According to El Bakkali, Atlas was established to leverage Morocco’s entrepreneurial spirit, innovative technology, and long-standing reputation in the automotive manufacturing sector.
He stressed that his company will create a vehicle that “delivers economic, environmental, and social value to Africa and beyond, while meeting the quality, design, and feature expectations of global customers.”
Meanwhile, Co-Founder and Chief Technology Officer, Mohammed Hicham Senhaji Hannoun, acknowledged the magnitude and complexity of transitioning Africa away from fossil fuel-dependent mobility. “Simply creating an all-electric vehicle on its own will not prove sufficient,” he said.
In this respect, Hannoun underlined that Atlas aims to be part of a comprehensive solution that brings sustainable economic and environmental benefits to Africa and other regions.
“Together with our global partners, we will deliver a strategic road map to create a wide arc of advanced range-enhancing technologies, battery, and charging infrastructure to render zero-emission mobility a viable proposition for all,” he stressed.
Established in 2021, Atlas said it will introduce the first African-designed and engineered electric vehicle to global markets in 2027.
