Morocco's E-commerce Sector Expected to Grow, Reaching $3.1 billion By 2027

Morocco’s e-commerce sales are anticipated to grow over the coming years, with revenue expected to show a compound annual growth rate (CAGR) of 13.6%, leading to a projected market volume of $3.1 billion by 2027, according to a recent report by Statista-operated database ecommerceDB.

Rabat – Morocco’s e-commerce sales are anticipated to grow over the coming years, with revenue expected to show a compound annual growth rate (CAGR) of 13.6%, leading to a projected market volume of $3.1 billion by 2027, according to a recent report by Statista-operated database ecommerceDB.

Currently ranked as the 69th largest e-commerce market globally, Morocco is expected to witness a surge in revenue, reaching $1.8 billion by 2023.

This represents a substantial increase of 25.3% in the same year, placing Morocco ahead of countries like Costa Rica in terms of eCommerce growth.

Morocco’s e-commerce market plays a vital role in the overall global growth rate, contributing to the 17% growth projected for 2023.

The report by ecommerceDB analyzes five key sectors within the Moroccan market, with electronics and media dominating as the largest market, accounting for nearly 48% of total e-commerce revenue.

Fashion follows closely behind with a 20% share, while toys, hobby and DIY represents 12.3%.

Furniture and appliances, and food and personal care contributed 10% and 9.7% respectively to the market.

The report also provides insights into the top online stores in Morocco based on net sales in 2022.

At the forefront of the Moroccan e-commerce market is Electroplanet, which generated a revenue of $34 million in 2022.

It is followed by Shein and Jumia as the second and third-largest stores with $21.6 million and $14.5 million in revenue, respectively.

The top three stores account for over 36% of the top 100 online stores’ revenue in Morocco.

The report detailed that the store rankings encompass all establishments generating revenue in Morocco, irrespective of whether they have a national focus or operate on a global scale. Only revenue created in Morocco was considered, however.

Morocco experienced an e-commerce boom in recent years, particularly during the COVID-19 pandemic.

The country’s four-month lockdown in 2020 resulted in a 46% increase in the volume of transactions made through Moroccan e-commerce websites, and a 25% increase in money spent on online purchases.