Rabat – Fiat Chrysler Automobile (FCA) Morocco, the Moroccan subsidiary of Fiat Chrysler Automobiles, has just launched MotorVillage, becoming one of the biggest flagships of the brands Alfa Romeo, Fiat, Jeep, Abarth and Mopar in the world, and the first in Morocco and Africa.
The new car platform officially opened on Wednesday, April 12, in Bouskoura, on the outskirts of Casablanca. It covers 80,000 square meters, including a showroom of 4,300 square meters that brings together the group’s brands.
The MotorVillage of FCA Morocco also includes a 3,250 square meter workshop of, a 2,600 square meter spare parts store, and more than 3,000 square meters of office space.
The new space also incorporates a Jeep Territory, “a 4×4 evolution area designed to introduce the public to the off-road capabilities” of the Jeep range. A 600 meter-long circuit was dedicated to the Jeep showroom, which will allow customers to test drive all the models of the brand.
Second-hand car enthusiasts will also find something for them, with two areas of MotorVillage dedicated entirely to this category. There is also a restaurant and a conference center in the car park, which will also host a football academy for children aged 6 to 16.
In addition, to protect the environment, the MotorVillage site will be powered by 30% photovoltaic panels, before switching to 60% solar energy.
The MotorVillage Casablanca is the ideal showcase for discovering and experiencing unique experiences around FCA brands. Alfa Romeo, Jeep, Fiat, Fiat Professional and Abarth will be displayed in Morocco in a new setting and with new showroom concepts.
