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Rabat – This morning, approximately 13.7 million Moroccans woke up to welcome texts from the French telecom company Orange, which took over Meditel this year.
According to Orange’s CEO Yves Gautier the takeover represents a “strategic repositioning. We need the Moroccan customers to feel the arrival of Orange in the market, particularly in terms of quality.”
Already, the kingdom’s population has witnessed Meditel’s characteristic red signs change to a fresh bright orange, but “nothing will change’ in terms of ease of service, a source close to the transition was quoted by Telquel as saying.
Prepaid customers and fixed plan subscribers should see their regular services continue, with their account balances unaffected by the banner change.
In the coming months, Orange will be introducing new mobile and internet plans, with options to purchase cheap smartphones – priced between MAD 500 ad 2,100.
“Orange meets strict quality standards in all countries in which it functions,” Gautier said. “These standards must be respected in Morocco, in particular regarding the new offers.”
The North African kingdom is expected to soon have access to Video on Demand (VOD) services that Orange already offers to its French costumers.
According to the French company’s official website, it increased its stake in Medi Telecom to 49 percent in 2015, giving it a majority of seats on the corporate board of directors.
Orange has expanded its services across Africa over the past year. In 2015, subscribers from Egypt, Morocco, Tunisia, Senegal and Mali among other countries totaled 100 million – accounting for nearly 10 percent of total sales last year.
