Rabat – Maroc Telecom, Morocco’s leading telecom operator, reported a 6.1% increase in its customer base, reaching 79.7 million subscribers by the end of September 2024.
The rise is fueled by the operator’s expanding postpaid mobile services and fiber-optic internet offerings, bolstering both domestic and international customer acquisition.
In Morocco, the telecom giant’s mobile customer base grew to nearly 19.9 million, reflecting strong demand for postpaid services, which recorded a 3.6% year-over-year increase.
Maroc Telecom’s press release outlined this ongoing success in capturing postpaid customers amid an increasingly competitive telecom market.
Fixed-line services in Morocco also showed steady growth. The fixed-line customer base reached approximately 1.7 million, with fiber-to-the-home (FTTH) subscriptions jumping by an impressive 34% over the past year.
This surge in FTTH largely offset a decline in traditional ADSL (Asymmetric Digital Subscriber Line) subscriptions, signaling a shift toward high-speed broadband solutions among Moroccan consumers.
On the international front, Maroc Telecom, operating under the Moov Africa brand, reported a total of 56 million mobile subscribers across ten African countries.
The operator’s largest international markets include Burkina Faso with nearly 12 million users, Côte d’Ivoire with 11.7 million, and Mali with 8.4 million.
Smaller markets such as Togo, Mauritania, and Gabon contributed to Moov Africa’s expansion, with subscriber growth in each country signaling robust demand across the region.
Fixed-line and broadband services outside Morocco saw continued adoption, with Mali accounting for 253,000 fixed-line subscribers and contributing significantly to the operator’s 400,000-strong fixed-line customer base across Africa.
Fixed broadband also grew, totaling 255,000 customers, as demand for internet access accelerates in the region.
The telecom provider’s strategic focus on international growth appears to be paying off. Revenue from its international operations climbed to MAD 13.91 billion (approximately $1.4 billion) in the first nine months of 2024, spurred by high data demand and diverse service offerings.
Among key African markets, Burkina Faso and Côte d’Ivoire experienced particularly strong performances, underlying the importance of these markets in Maroc Telecom’s long-term growth strategy.
Founded in 1998 and privatized in 2001, Maroc Telecom—also known by its acronym IAM—has consistently leveraged its expansion into African markets to bolster revenue.
The company was listed on the Euronext and Casablanca stock exchanges in 2004 and, since 2014, has been majority-owned by Etisalat, the Emirati telecom giant.
Today, Maroc Telecom generates approximately 40% of its revenue outside Morocco, highlighting the success of its internationalization strategy and its pivotal role in advancing digital connectivity across francophone Africa.
