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Morocco’s tourism revenue in foreign currency reached an unprecedented high of MAD 17 billion, or $1.74 billion in August, according to the latest official data.
The figures, released by the Ministry of Tourism, indicate that this surge in revenues represents a significant increase of nearly 20% compared to August last year.
“The positive trend is confirmed throughout the year, with cumulative revenue up 7% to MAD 76.4 billion during the first eight months of 2024,” the ministry said.
In dollars, the overall revenues reached by the tourism sector stood at more than $7.83 billion as of August.
Commenting on the sector’s positive performance, Minister of Tourism Fatim-Zahra Ammor said that the results confirm the unprecedented momentum Moroccan tourism has experienced since it emerged from the COVID crisis.
The month of August was marked by the arrival of 1.8 million tourists in Morocco, the minister explained, adding that the North African country has welcomed 11.8 million tourists since the beginning of this year.
“These figures prove the effectiveness of our roadmap,” she said, noting that Morocco aims to maintain this momentum by diversifying and enriching local experiences.
“This approach will extend and enhance our visitors’ stay,” Ammor said.
In March last year, Morocco launched a roadmap for 2023-2026 aimed at enhancing air connectivity and strengthening marketing efforts in favor of the tourism industry.
The initiative led to a 30% increase in air transport capacity compared to 2023.
Morocco is now targeting to attract over 17.5 million tourists by 2026.
