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Rabat – The red Moroccan city of Marrakech has secured a spot in the list of the top 10 African destinations for business travel, according to the online platform Givetastic.
The report highlighted Marrakech as a “thriving tourist destination” that attracts researchers and business executives for its “rich culture and history.”
With its blend of traditional culture and modernity, Marrakech has been one of the top tourist attractions in Morocco, drawing visitors from around the world.
The platform analyzed 1,000,000 Instagram posts tagged with the hashtag #businesstrip. It focused exclusively on post-pandemic data, spanning from October 2022 to February 2024.
Among the continents, Africa emerged as a compelling hub for business travel, and in terms of cities, Marrakech secured the top position with 1,221 geotagged posts.
In addition to the red city, the list featured Morocco’s economic hub Casablanca in the seventh spot, with 339 geotagged posts.
“Morocco is working towards becoming a more prominent player in the global business world, with Casablanca leading the way with finance,” said the report.
Following closely behind Marrakech, Lagos in Nigeria secured the second spot with 935 posts. Cape Town, with 572 posts, came in the third spot, followed by Nairobi (396 posts) and Cairo (383 posts) respectively.
The sixth spot went to the coastal Kenyan city of Mombasa (341 posts), while Nigeria’s Abuja (297 posts) secured the eighth position and Tanzania’s largest city Dar es Salaam (275 posts) came in ninth. Johannesburg rounds out the list at 10th place.
In the wake of the COVID-19 pandemic, the world of business travel completely stopped as executives traded traveling around the world for remote meetings.
However, as the world started to reopen, business travel bounced back surprisingly strong.
Miami led the pack as the top destination for business trips in the world, with nearly 13,000 geotagged posts. It was followed by London, New York, Las Vegas, and Paris, respectively.
Morocco’s investments in transportation infrastructure, such as the much-anticipated marine tunnel project connecting the country with Spain, and the construction of a high-speed train in Agadir, signal a promising future for business travel in the region.
