Rabat – Morocco’s car market is entering a new phase of steady and long-term growth, according to data from the Moroccan Association of Vehicle Importers (AIVAM).
The country currently records 118 cars per 1,000 people. While this level remains lower than in many European countries and emerging economies, it points to strong growth potential in a market that is still expanding.
AIVAM attributed this gradual transformation to rising purchasing power, easier access to financing, a wider range of vehicles, and faster-growing demand in recent years.
Total new car registrations in Morocco reached 235,372 vehicles by the end of December 2025, an increase of 33.4% compared to 176,401 units in 2024. This marks one of the highest annual growth rates seen in the sector in recent years.
Private buyers accounted for the largest share of sales at 42%, followed by rental companies at 34%, and commercial companies at 23%.
According to AIVAM president Abdelouaheb Nassiri, Morocco’s car ownership rate remains modest compared to countries such as Turkiye, China, or France, but it shows clear signs of sustained recovery.
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He explained that average income per person has risen by around 23% since 2021. It is now around $5,000, a level experts see as a key starting point for car market growth.
Improved financing conditions have also played a major role. Lower interest rates, flexible loan offers, and promotional deals have made car ownership more accessible.
The average down payment has fallen to 32%, compared to 40% previously, while the average loan amount stands at about MAD 195,000. Installment purchases now represent 63% of total sales.
Tourism has been another strong driver of this trend. Morocco welcomed 19.8 million tourists in 2025, up 14% from 2024, with tourism revenues rising 19%. This directly boosted demand from car rental companies renewing their fleets.
The market has also become more diverse. Morocco counted 51 car brands in 2025, up from 36 in 2023, including 17 Chinese brands. Hybrid and electric vehicles are gaining ground, now accounting for 12.5% of sales, while diesel’s share has fallen sharply.
