Rabat – Spotify has named Moroccan actress and singer Rym Fikri as its EQUAL Arabia Ambassador for the month of June. Spotify’s EQUAL Hub is dedicated to highlighting female creators.
Spotify Arabia made an Instagram post featuring the Moroccan young artist on a Spotify billboard in Times Square. “#RYM steals the spotlight in New York Times Square as EQUAL Ambassador for the month of June,” reads the post caption.
Rym took to Instagram to celebrate saying: “From Casa[blanca] to the world. Thank you for believing in me. Thanks to my team behind the hard work.”
The 22-year-old’s breakthrough song “Stylo warqa” has garnered nearly 2 million streams on Spotify and 18 million views on Youtube.
Rym’s election as an EQUAL ambassador coincided with the release of her latest song “Dima Porque,” which has reached nearly 2 million views on Youtube.
The young Moroccan artist also starred in the Moroccan series “Moul Lamlih.”.
Each month, Spotify Arabia highlights emerging female artists from different parts of the Middle East and North Africa (MENA) region.
On Women’s International Day, Spotify launched EQUAL Arabia to provide female artists in the MENA region with a platform to share their content with the world.
Read also: Moroccan Artist Outlines Morocco-Korea Ties in ‘Colors of the World’ Exhibition
Spotify’s Global Music Program, EQUAL, aims to promote the work of female creators among an international audience and foster gender diversity and equality in the music industry.
In March 2022, Moroccan-Egyptian rapper Perrie was named EQUAL Arabia’s first ambassador of the month.
The streaming platform has also featured Rym on its EQUAL Global playlist alongside artists from across the world.
A 2021 study by Annenberg Foundation revealed that women remain greatly underrepresented in the music industry, comprising less than 23% of artists and less than 2% of producers.
