Rabat – The Moroccan hypermarket chain Marjane is launching an Express Delivery service on its mobile application, available on both Apple and Android.
A few months back, the company began its digital transformation by entering the world of E-commerce with the creation of the Marjane App.
Through the application, customers can have access to Marjane’s loyalty program, as well as promotional offers such as discounted products, coupons, and holiday promotions.
“This new service is now available in the Casablanca region, and will soon be available in other cities, through the same Marjane mobile application,” Marjane announced in a press release.
The hypermarket company is partnering up with the Moroccan delivery service Kaalix, as well as with national technological firms such as Wynd Africa and Devoteam Africa to put the new activity into motion and ensure the online service meets all requirements in terms of efficiency and user-friendliness.
“The Marjane and Kaalix teams have jointly developed a platform to facilitate communication between the customer and the courier, the picking operation in the stores, as well as the real-time monitoring of the courier during all the delivery steps,” said Kamal Khalis, the chief executive officer (CEO) responsible for the digital transformation of the Marjane Group.
Customers can choose from two delivery methods while shopping via the application: the standard delivery and the Express delivery which delivers in less than an hour. They can also indicate their preferences regarding the freshness or ripeness of the produce they want to purchase.
“Marjane’s e-commerce application is continuously evolving in response to the customers’ needs. The client experience is thus constantly being improved,” added the company’s press release.
The Marjane Group, which is owned by Morocco’s National Investment Company, has been bringing modern retail products to Moroccans for more than 30 years. The digital transformation of the hypermarket chain is allowing it to further expand by reaching customers online, especially during COVID times.
