Study Released by Morocco’s Tourism Observatory Indicates High Level of Visitor Satisfaction

Tangier – Morocco’s Tourism Observatory research on the satisfaction of tourists who visited Morocco in 2013 indicates that Morocco has made a considerable improvement in its tourism sector.

The study, which highlights the strengths and weaknesses of Morocco’s tourism industry as of 2013, reported that 25%of tourists were “very satisfied,” 45% were “satisfied,” and only 2% were “unhappy.”

The study tallied responses from visitors from various countries. Asked what impression their experience in Morocco had left in their memories, the British responded with the highest rate of satisfaction with their visit; almost 80% said they had a positive impression of Morocco.

Italians expressed the least satisfaction regarding their stay in Morocco. Only 9% answered positively, while the majority said that they were “a little satisfied.”

In contrast, most Spanish tourists chose “very satisfied.”

Most of the visitors said they would recommend Morocco to their friends and family. Less than 2% of the respondents said they would not suggest Morocco as an interesting destination to visit, according to Telquel.

All tourists were asked whether they would like to re-visit Morocco, 87% said that they either “really want to’’ or “want to’’ return.

In 2013, the number of tourists who visited Morocco reached 10 million tourists for the first time.

The study, which also tallied the responses of tourists in different Moroccan cities, showed that the rate of tourist satisfaction differs from one Moroccan city to another.

According to le Matin, Marrakesh and Rabat are the favorite cities of tourists. Agadir came in at third place, being the city where visitors prefer to spend their longest stay.

Italians and British spent the most money during their stays in Morocco. The Spanish visitors spent far less. Most tourists mentioned that their decision to visit Morocco was made over about one month, indicating that budget and expenses were a consideration.

The study is designed to find out what tourists like and dislike the most about their experiences in Morocco, so that the government can“take action to improve what Morocco has to offer and make [the tourism sector] more competitive,’’ said the minister of tourism, Lahcen Haddad.

The study indicated that transportation and public infrastructure, which reflected the highest percentages of dislike among tourists, need improvement.

In contrast, Moroccan food, climate, and inhabitants each received the higher rates of satisfaction at 87% per each.

Edited by Elisabeth Myers