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Rabat – Leader Price, a French discount store chain part of the “Groupe Casino” headquartered in Paris, France, has announced that it plans to open 50 stores in Morocco by 2020.
In a press release, reported by the Moroccan magazine Telquel, the company announced the opening of its first store, scheduled on June 8 at Avenue Moulay Hassan I in Casablanca.
The same source said that the French discount store is already seeking an expert manager who will be in charge of contributing to the development of the company’s network in the country and the establishment of a commercial and promotional policy.
“We wiwl welcome the Moroccan consumers in cozy shops, respecting international standards, and offer, thanks to the contribution of a diversified range of Leader Price products, constant quality and at competitive prices, an innovative choice near your home, “says Nicolas Belleteste, vice president of Leader Price in a statement.
The possibility of Leader Price being subject to international expansion has strengthened significantly after “Groupe Casino” purchased the 50 percent of Geimex, controlled by the Baud family.
Groupe Casino said that the transaction “will allow the group to develop actively the Leader Price brand on an international scale.”
According to an industry professional, cited by Telquel, “there is still room in Morocco for other retail chains. The need for such stores is still huge and is likely to develop further over the next few years. “
The French store will be added to the big list of International supermarket chains operating in Morocco.
