Rabat - When the Mega Mall in Rabat decided to host an offline Black Friday event, no one anticipated it would lead to anarchy and disarray.  That, however, is precisely what occurred, surprising officials in Jumia. After 60 years of marketing success in America, traditionally held the day after Thanksgiving, Jumia decided to hold the first Black Friday in Morocco. Hailed as the “shopping celebration” of the year, Black Friday is generally propagated by large commercial retailers and seen as the kickoff to the Christmas shopping frenzy.

Youssef Igrouane is a Morocco World News correspondent in Rabat.