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Rabat – The Moroccan campaign against high commodity prices has led the CEO of the boycotted dairy company Centrale Danone, Emmanuel Faber, to personally come to Morocco and address the major consequences of the boycott on his company.
In a one-minute video, Faber said that he has been following the case closely since the boycott began April 26, and expressed his regret as the company has operated in Morocco for decades.
In his message, the Frenchman called the boycott of the 59-year-old company “major.”
“For all of the people who chose to not buy the Centrale Danone brand, I would like to say that I totally respect your choice despite my profound regret.”
The CEO of the company recognized that the boycott against a “brand like Centrale Danone is a strong message,” which led him to come to Morocco to understand the situation.
“Even if I was following the situation closely, I decided to come personally to listen and meet with consumers, youth, shoppers, representatives of the employees, our teams and farmers,” he said.
He added that his visit aims to listen to the message of Moroccans and understand it to change the situation.
Faber’s message came nearly a month after the General Director of Centrale Danone campaign shared the consequences of the boycott on the company.
“It makes me sad because the situation has damaging consequences for the company and the country.”
Lamblin added that the company “spared no efforts” to reconcile with customers during the holy month of Ramadan.
In the first half of 2018, the company suffered a net loss of MAD 150 million.
Centrale Danone said it had made a profit of MAD 56 million in the same period last year.
