Rabat - What if the Moroccan Government had dealt in a constructive manner with the wave of boycott that targeted the “Afriquia”, “Sidi Ali” and “Central Danone” brands over the last eight weeks, instead of attacking the boycotters and calling them names? What if the three companies tried to understand the demands of the boycotters, sympathized with their grievances and positively reacted to their expectations? If this had happened, the boycott movement (be it spontaneous in nature or inflamed by occult forces, as some claim) might have abated more quickly.

Lahcen Haddad is a Strategic Studies Expert