Proctor & Gamble, the international business that gave the world household items like Bounce dryer sheets (1973), Pampers (1961), and VapoRub (1894), has appointed Moroccan Omar Channawi as their new CEO for Asia Pacific, India, the Middle East and Africa.
Rabat – Omar Channawi was previously Vice President of Sales for Asia-Pacific and CEO for Southeast Asian Countries (including Malaysia, Singapore, Vietnam, Brunei, Cambodia, and other island markets) at the international consumer goods corporation. With an engineering background, Channawi began his career at Procter & Gamble Morocco in 1993.
P&G Morocco was one of the first subsidiaries of the international company outside the US and was founded in 1958. P&G still provides Moroccan households with a wide range of everyday products. Channawi’s appointment at CEO is a continuation of P&G’s long relationship with Morocco.
During his career at Procter & Gamble, Channawi has worked in Germany, Switzerland, Vietnam, and Singapore. Between 2012 and 2015, he held the position of CEO for his country, Morocco, and North-East Africa. He has held positions in operations, human resources, and sales.
“Our brands are trusted in millions of living rooms, kitchens, laundry rooms, and bathrooms—and have been passed down from generation to generation,” the Proctor & Gamble site reads. “But no matter how much we grow, we always keep ourselves grounded in our deep-rooted purpose, values, and principles.”
“We’ve done it for over 66,000 days, and we don’t plan on stopping anytime soon,” the company description adds.
Channawi will now handle trade for the Asia Pacific, India, Middle East and Africa covering a total of 105 countries.