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Join on Telegram Six months ahead of the 2026 FIFA World Cup where Morocco is set to take on Haiti in Atlanta, Morocco World News has gotten exclusive details from AMB Sports & Entertainment (AMBSE), the ownership group of Mercedes-Benz Stadium, on how the stadium is preparing for one of the tournament’s biggest matches.
Mercedes-Benz Stadium has been a huge success since it opened in 2017. It’s rapidly become one of the busiest and most loved venues in North America, hosting more than 50 major events and attracting over 3 million visitors every year. The stadium has hosted in recent years some of the biggest events in sport, including the Super Bowl, College Football Playoff, MLS All-Star Game, Copa América, the FIFA Club World Cup and loads of international friendlies, so it’s little wonder it’s become a global sports hub.
Mercedes-Benz Stadium made history when it became the first professional sports venue in North America to get LEED Platinum. This is a testament to the venue’s commitment to sustainability with initiatives like water and energy conservation, recycling, composting, urban gardens and plenty of green transport options, this place is as kind to the environment as it is to its fans.
When the Morocco game kicks off on matchday, fans can expect a great experience that includes:
- Halo Board and Mega Column technology
- Biometric entry and frictionless concessions
- Stadium-wide social spaces, bars, and premium clubs
- Multilingual wayfinding to welcome international fans
- Fan-First Pricing, with meals for under $20
Mercedes-Benz Stadium also has seamless connections to the MARTA transit system, making it easy for fans from all over to get there. It consistently ranks among the top 10 NFL and MLS venues for fan experience, with teams on the ground to make sure every visitor has an amazing time.
📍 Mercedes-Benz Stadium
One final time for 2025 season 🫡 pic.twitter.com/QQIOLLegq1
— Terrin Waack (@TerrinWaack) January 4, 2026
Atlanta: The city that’s fallen in love with soccer
Atlanta’s soccer story started with Atlanta United, which Arthur M. Blank launched back in 2017. The team has since smashed MLS attendance records, picked up a few trophies, and created a global brand of matchday fun.
But Atlanta’s soccer love affair doesn’t stop at the pros. The city has a real passion for community and youth development. Initiatives like the Atlanta United Community Fund, StationSoccer and the GA 100 project are providing thousands of young players across Georgia with free access to pitches, coaching and mentorship.
And then there’s the U.S. Soccer National Training Center, a $50 million project funded by Blank that’s home to the U.S. men’s and women’s teams as well as youth teams, coaching and referee education programs.
Morocco’s form and expectations
The Atlas Lions are riding a wave of confidence after their incredible 2022 World Cup semi-final run and dominant qualification campaign has only boosted expectations for the 2026 tournament.
Morocco this year became the first African nation to qualify for the 2026 FIFA World Cup after beating Niger 5–0 in Rabat to seal the deal. They topped CAF Group E and wrapped up qualification with two games to spare.
The country’s form and confidence have been on an upward trajectory with a perfect record: eight wins from eight matches. This rare feat also earned them a world record of 19 consecutive victories by a national team. With this kind of form and confidence, the Atlas Lions are already expected to be one of the best-performing teams in 2026.
