Sobrus Deploys Digital Solutions to Facilitate Healthcare Management

Rabat – Digitalization and technologies are becoming key elements worth the investment in the healthcare sector. The industry is gradually moving to fully digitalized ways to deliver care and improve processes while creating a secure database to improve the patients’ journey.

Omar Sefiani, CEO and co-founder of healthcare digitization firm Sobrus joined Morocco World News for an interview to shed light on his vision to further improve the healthcare ecosystem in Morocco, Africa, and Europe.

Created by two young entrepreneurs – Sefiani and Yahya Zahraoui – in 2011 in France’s Lille and brought to Morocco a year later, Sobrus is the publisher of cloud solutions targeted at the healthcare sector.

The software publisher provides more than seven solutions to digitize the patient’s health journey.

Sefiani explains that Sobrus’ digital tools allow for interaction between different health actors; doctors, pharmacists, and patients, while serving as a management tool that includes sales, purchases, stock, and accounting.

A list of wholesalers, distributors and pharmaceutical laboratories are integrated into the software’s database while ensuring the encryption of the data of each pharmacy participating in the platform.

Counting over 4,000 customers in 14 countries including Morocco, Tunisia, Belgium, Cameroon, and Senegal, Sefiani’s ambition is to further expand their platform in the global market while facilitating access to information and better integrate the entire patient care ecosystem into one unified platform.

With cloud and digital services offering integrated capabilities to easily improve the entire healthcare experience, Sefiani noted that their company particularly places focus on putting in place a “SaaS” solution “that would help healthcare professionals to manage their daily work and avoid everything that has to do with paperwork and time-consuming tasks.”

Software as a Service (SaaS) is a way of delivering applications remotely over the internet instead of installing machines locally.

Sobrus is currently present in at least one out of three Moroccan pharmacies. When asked about the main challenges they face, Sefiani stressed that since the digital transformation in healthcare is still in an earlier stage in many countries, many professionals are still not open to the idea of collaborating.

“Although we are witnessing positive changes, taking action takes some time. But we are optimistic about the future,” Sefiani added.

He further spoke of the need to provide support, and accompany actors involved in the healthcare ecosystem to adapt to new changes. He emphasized that, “there is a synergy and interconnection that should be created between the different healthcare professionals to facilitate access to information while respecting privacy and security of data.”

The co-founders of Sobrus, whose efforts align with regional and global trends to boost e-services, emphasize that they are committed to achieving digital transformation and contribute to the growth of the healthcare ecosystem in Morocco and beyond.