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Join on Telegram Rabat- With only six days until the FIFA World Cup 2022 in Qatar, Adidas released the new Family Reunion ad featuring football legends such as Lionel Messi, Karim Benzema, Son Heung-Min, and Moroccan player Achraf Hakimi.
The video is narrated by British rapper Stormzy. It depicts the football icons as one big family who are gathering for the World Cup. It also highlights key attributes of each football player. The video emphasizes Hakimi’s top speed, saying “nobody is faster than Hakimi.”
The new advertising campaign’s slogan, “When football is everything, the impossible is nothing,” raises hopes and anticipation for the World Cup, the biggest football competition in the world.
“There is a rare moment, once every couple of years, at the beginning of the World Cup when it truly feels like impossible is nothing. A time when players and fans come together united by the belief that they will bring the trophy home,” says Vice President of Global Brand Communications at Adidas Florian Alt.
He continued, “during the next month we’ll see new players break on to the scene, an underdog beat the odds, unbelievable goals and widespread celebrations taking place across the globe. It’s precisely that spirit that our campaign hopes to inspire in fans around the world.”
Moroccan international and Paris Saint Germain (PSG) right-back Achraf Hakimi is the most expensive player in Africa, according to the International Center for Sports Studies (CIES). The current estimated value of the Moroccan right-back who now plays for France’s PSG is €75.2 million.
Hakimi has been selected by Morocco’s head coach Walid Regragui to join the official national team that will travel to Qatar to compete in the 2022 FIFA World Cup.
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