Rabat – On the occasion of the National Day of Moroccans of the World, Taptap Send Maroc, the company behind its popular money transfer app, has kicked off a fully digital campaign to honor the contributions of Moroccans living abroad.
Titled “9albi fi bladi,” meaning “My Country is in My Heart” in Moroccan darija, the campaign reflects the company’s dedication to the Moroccan diaspora and highlights the integral role they play in the nation’s growth.
As part of the campaign, Taptap Send Maroc has unveiled three videos, each featuring a Moroccan resident living abroad. The chosen individuals come from diverse backgrounds, with one being a Casablanca native, another a Riffi, and the third a Chelha.
What sets this campaign apart is that the three individuals spoke Darija, Tachelhit, and Tarifit, all of which are official languages of Morocco, symbolizing the rich linguistic heritage of the country.
For Taptap Send, this initiative aligns perfectly with the National Day of Moroccans of the World, a day celebrated nationwide and across borders to honor the Moroccan expatriate community.
The ‘9albi fi bladi’ campaign serves as a powerful awareness drive, emphasizing that Moroccans living abroad remain deeply connected to their country of origin, which is reflected in the fact that they speak in their mother tongue despite living abroad.
Honoring diaspora contributions
Despite the distance, diaspora members maintain strong connections with their country through the money transfers they send back home to support their families.
These financial contributions from Moroccans living abroad, also known as MREs, greatly contribute to boosting the country’s economy. They not only hold economic importance but also reflect the strong bond between diaspora members and their country of origin.
The significance of this monetary support was especially evident in 2020 when remittances accounted for a substantial 6.5% of the country’s Gross Domestic Product (GDP), providing stability during challenging times.
The Moroccan diaspora’s remittances rank among the highest in Africa, with inflows of $11.4 billion in 2022.
In addition, Morocco stands as the second largest recipient of remittances in the Middle East and North Africa (MENA) region, according to the World Bank Group’s Migration and Development Brief.
Remittances from the Moroccan diaspora reached MAD 55.3 billion by the end of June 2023, representing a significant increase compared to the roughly MAD 48.6 billion recorded in June 2022.
Acknowledging the immense value of the diaspora, whose remittances represent a source of livelihood for many families, the Moroccan government has taken proactive measures to foster deeper engagement with Moroccans residing abroad.
In many of his addresses and speeches, King Mohammed VI stressed the importance of supporting the Moroccan diaspora by creating a conducive business environment and leveraging the diaspora’s potential and support for the benefit of the country’s progress and development.
Founded in 2021, Taptap Send has rapidly become a key player in the money transfer industry within Morocco. Their mobile application offers seamless money transfers without any fees, aiming to enhance the money transfer experience of Moroccans residing abroad.
The company aimed to address some of the challenges that the diaspora faces, including the high transfer costs that conventional banks typically impose.
In addition, the company has partnered with Cashplus and Wafacash, enabling recipients to access funds from over 8,000 branches throughout the country.
Distinguishing itself as a fintech leader, Taptap Send’s collaboration with Thunes and Attijariwfabank has made instant bank transfers possible, further simplifying the process of sending money to Morocco.
With a range of options available, the company seeks to provide expatriates with various avenues to transfer funds back to their homeland.
In line with the “9albi fi bladi” campaign, Taptap Send Maroc is inviting individuals to view the campaign videos, which capture the heartfelt stories and experiences of Moroccans living abroad.
As a token of its appreciation, those who engage with the campaign will receive a €10 bonus on their first money transfer using the promo code “MDM.”
This initiative not only celebrates the financial contributions of Moroccans abroad but also highlights their unwavering commitment to their roots.
The National Day of Moroccans of the World serves as a reminder of the vital role MREs play in shaping the economic landscape of their country of origin.
With an unwavering focus on minimizing complications and reducing expenses, Taptap Send is not only facilitating financial transactions but also empowering Moroccans abroad to contribute more meaningfully to their families and the economic growth of their country of origin.
Read also: TapTap Send: Easy Way to Send Money Abroad for Moroccan Diaspora
