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Rabat – SRA AFRIQUE and Nextlane, formerly known as IMAWEB, have joined forces to organize “The Digital Dealership of Tomorrow” conference in Casablanca next Thursday to explore the role of digitalization in the Moroccan automotive landscape.
The event comes as the industry faces the pressing need to adapt to changing consumer preferences, environmental considerations, and technological advancements, said the organizers in a press release.
The conference promises to be a vital platform for professionals and experts to explore the strategies and innovations that will define the automotive dealership of the future as the sector rapidly evolves.
The event aims to provide a comprehensive overview of the digital revolution in the automotive industry, focusing on how dealerships can prepare for this transformation.
It will do so by addressing several challenges, including adapting to the digital era and integrating technology into traditional automotive dealership operations, as well as aligning with Morocco’s goal of carbon neutrality by 2050.
They will also discuss topics ranging from market trends in dealerships to the role of intelligent sales tools and the personalization of customer experiences.
Notable speakers at the event include the General Manager of SRA AFRIQUE Souad Maadir Tarmidi, President of the Federation of Automobile Dealers Adil Zaidi, South Vice President of Nextlane Philippe Dressy, and Director of Used Cars Strategy at Nextlane Georges-Etienne Andrieu.
The event promises to not only provide insights into the challenges and opportunities of today, but also explore the future by examining how the integration of Artificial Intelligence (AI) can revolutionize the automotive dealership experience and open new digital horizons.
One of the central themes of the conference is the unveiling of an integrated ecosystem surrounding the Dealer Management System (DMS) designed specifically for automotive dealerships. These digital solutions will be presented through the newly established platform “Nextlane,” promising to revolutionize the way dealerships manage their operations.
