Marrakech – Mitsumi Distribution, a prominent provider of IT, telco, AI, and value solutions across the Middle East and Africa (MEA), is participating in the GITEX Africa 2024 event. The company aims to showcase its latest technological advancements and innovations on this prestigious platform.
With a presence in 28 countries and partnerships with over 3,200 partners, Mitsumi Distribution is well-positioned to demonstrate its industry leadership. The company’s booth features renowned vendors such as Acer, Array, Asus, Blackberry, Broadcom, Canon, Commvault, Dell Technologies, HP, HPE, Hitachi Vantara, Infinix, Kaspersky, Lenovo, Lexar, OpenText, Oppo, Samsung, Seagate, Tecno, and Vivo.
Mitesh Shah, Managing Director at Mitsumi Distribution, expressed his enthusiasm for the event.
“We are delighted to announce our participation in GITEX Africa 2024. In this constantly evolving innovation landscape, AI remains one of the most captivating topics, continuously extending its influence and scope,” a statement shared with Morocco World News quoted him as saying. “We are eager to use this opportunity to reveal new partnerships and business strategies, further reinforcing our dedication to driving technological progress and empowering businesses across the MEA region.”
At GITEX Africa 2024, Mitsumi focuses on the significant potential of AI in Africa, bringing together thought leaders, innovators, and key decision-makers to explore the opportunities in adopting this transformative technology. The company aims to position itself as a pioneer in bringing innovative breakthroughs and strategic partnerships to redefine the future of technology distribution.
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Mitsumi Distribution expanded its presence in Morocco in June 2023 by opening an office in Casablanca, underscoring its commitment to the growing African market. Through this expansion, the company seeks to better understand local needs, establish strong partnerships, and provide enhanced support to Moroccan and African businesses on their digital transformation journey.
Rajveer Shah, Director of AI and Robotics at Mitsumi Distribution, shared his insights with Morocco World News. “At GITEX, we’re trying to showcase Mitsumi as a brand and showcasing all our vendors’ latest technology and products that are available for African and Middle East markets, including various vendors such as Dell, HPE, Lenovo, Hitachi, Blackberry,” he explained.
Shah emphasized the importance of AI in various industries. “AI has a wide variety of technology aspects. We’re trying to build this as a transformative journey for each industry, mainly focusing on telco, healthcare, business, oil, and gas,” he stressed. “These are the main industries where we will see huge potential in AI. Mitsumi, partnering with our vendors such as Dell, HPE, and Lenovo, can produce an impact in these industries for different use cases.”
The Mitsumi Distribution official concluded by urging GITEX attendees to visit the company’s stand to experience firsthand the cutting-edge technologies and solutions driving the future forward. Visitors will have the opportunity to engage with Mitsumi’s team of experts, explore the latest projects and developments, and gain insights on how the company can empower organizations to excel in the digital age, he said.
With over two decades of experience, Mitsumi Distribution has established itself as a trusted authority in the region, offering a wide range of innovative technology solutions with a core focus on cloud computing, networking, servers, and storage.

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