Rabat — In a compelling address at the opening of the second edition of the Cultural and Creative Industries (CCI) Sessions today, Minister of Youth, Culture, and Communication, Mohamed Mehdi Bensaid, urged a shift from passive consumption to active economic production within Morocco’s cultural sector.
The event, held under the High Patronage of His Majesty King Mohammed VI, was organized by the supervising department and the Federation of Cultural and Creative Industries of CGEM, with support from the European Union.
Bensaid emphasized that while Morocco is a significant consumer of cultural and creative content, it remains underrepresented as a producer.
“Our music, landscapes, history, stories, costumes, and cuisine contribute to global CCIs, yet we must reinvest our creativity and youth at home,” he stated, advocating for a renewed focus on local cultural production.
Commenting on Morocco’s rich cultural heritage, Bensaid reaffirmed the country’s commitment to promoting its artistic talents in music, film, literature, and other creative domains.
“CCIs are not merely supplementary; they are central to the global economy,” he asserted, adding the need to recognize the vital role of creativity in fostering economic growth and development.
Bensaid also pointed out Morocco’s unique advantages, such as a well-educated, dynamic youth population open to global trends.
This demographic represents a significant opportunity for enhancing creativity and expanding the local CCI market.
He mentioned the country’s free trade agreements and foreign direct investments, which have historically helped secure a foothold in capital-intensive industries like automotive and aerospace.
The theme of this year’s sessions, “Celebrating Heritage, Investing in Progress,” aims to address the future of Morocco’s vibrant cultural sector.
With a focus on new trends in governance, financing, and digital transformation, the sessions seek to enhance local creative industries while creating jobs and enriching the nation’s cultural fabric.
The event attracted notable attendees, including Minister of Economy and Finance Nadia Fettah and Minister of Equipment and Water Nizar Baraka, reflecting the government’s commitment to leveraging cultural resources for national development.
